Subscribe to our newsletter

Are you one of Europe’s boldest GNSS innovators? Apply now for the Asia-Pacific soft-landing programme!

At, we strive to empower European start-ups to access markets globally and we believe that to stay competitive, it is important to identify new markets and opportunities for expansion. We are here to help you prepare for the moment when the timing is right to go global. It is never too early to start building your future! Find out how we can support you, and how you can start your global journey now, from the comfort of your home.

Apply now!

Note: Please create a pitch deck based on this template: soft-landing programme pitch deck

Key facts about the soft-landing programme by

The soft-landing programme offers up to 10 of Europe’s boldest GNSS start-ups an ecosystem exploration mission to Asia-Pacific in 2021. The programme provides a challenging, inspiring and international setting for you to take your business to the next level.

1. Target markets include either China, India, Taiwan, South Korea, Japan or Australasia

2. Support to start-ups includes 3 key elements:

    • 5-step internationalisation sprint through one month of mentorship between May and July 2021 (digitally)
    • Ecosystem exploration mission to Asia in fall 2021 (physical travel or a digital mission)
    • Workshops and training sessions to assist your internationalisation effort

3. The provisional application deadline is 26 March 2021*


* If you do not have time to submit a full pitch deck by 26 March 2021, please contact the team at to confirm your interest and we can work together to finish your application.

Why have we launched the soft-landing programme?

Entrepreneurs have the world at their fingertips and start-ups are going global earlier in their growth than ever before. The crisis mode our global economy finds itself in will be a long-term situation that start-ups need to adjust to and learn to thrive in.

Preparation is key! believes the current crisis can be an opportunity for start-ups to do their homework thoroughly and to take advantage of our digital mentorship programme to prepare for internationalisation. Preparing for expansion early is crucial to have all elements in place before the window of opportunity opens. Start-ups looking to go global should design for scale from day one.

Why should you think about internationalisation?

There are many reasons why start-ups should think about internationalisation very early on, especially in today’s globalised world. Advantages of international expansion include long-term risk mitigation, a diversified customer base and supply chain, the possibility to avoid fluctuations and business cycles specific to a single market or region to the reduction of one’s dependency on the strength of a single domestic market.

Most importantly, launching into more than one market means more early exposure to customers. It also opens a broader pool of resources such as venture capital, advisors, and strategic partners. Above all, international expansion, if approached strategically and rightly balanced, makes your company more adaptable to change.

What about the challenges and risks of going global?

Of course, internationalisation bears its own risks and challenges. Going global is not easy, otherwise everyone would do it. Every foreign market is different in terms of market openness, tax regimes, legislation as well as business cultures and practices. Therefore, you should never internationalise just for the sake of it, but the key is to tap into markets that you can reasonably reach, and where your product and/or service shows a good market fit and where your products and services show great business potential. Vice versa, which market is the best fit for your product or service depends on factors such as the amount of expected adaption or operational costs.

What can the soft-landing programme by do for you?

Going global can seem like an iceberg in front of you where you can’t see the tip. has launched the programme to help you in every aspect of the preparation phase which we see the perfect momentum for now in the GNSS market.

  • Hybrid 5-step internationalisation sprint
    You will receive one month equivalent of 1×1 coaching tailored to your individual needs. has experienced business coaches and a large network of acclaimed GNSS experts and multipliers in the Asia-Pacific region. They will give you insights into the local GNSS market, acquaint you with the local business etiquette, help you to define the business case and to identify the market with the best fit to your products, and prepare you for your ecosystem exploration mission.
  • Ecosystem exploration mission
    The goal of this physical or digital trip to Asia is to make you familiar with the local ecosystem, to help you build up your own global network in the international GNSS community, to open up global business opportunities for you and to promote your start-up among local GNSS stakeholders.
  • Financial Support
    You will receive financial support up to €2,000 to reimburse your travel costs required to effectively participate in the soft-landing programme and to leverage what it has to offer.

All the good stuff you need

What if you could have access to all the right tools and market knowledge to gain the expertise to successfully internationalise your business? What if you could draw on an impressive network of local GNSS experts and stakeholders in selected countries in the Asia-Pacific region? What if you could take full advantage of a 5-step internationalisation sprint and benefit from one-on-one business coaching? Wouldn’t that give you all the good stuff you need to internationalise your business successfully?

Learn the dos and don’ts through!

Which criteria does your start-up have to meet to be eligible for the support?

Your start-up…

  • has to be incorporated
  • must be younger than five years
  • has to offer a product and/or solution in the GNSS downstream sector
  • must be based in the European Union

Applications are now open and will close 26 March 2021!

Apply now!

To apply, please create a pitch deck based on this template: soft-landing programme pitch deck

Download the terms and conditions for participation in the soft-landing programme here: Terms and Conditions

If you have questions about the programme or application process please contact